How can we apply RFM analysis in email-mailings
RFM analysis is a method used for collecting databases of customers to generate personalized communications in order to promote a product or service and to analyze customer value.
RFM stands for:
Recency — How recently did the customer purchase?;
Frequency — How often do customer purchase?;
Monetary — Money (total amount of purchases).
All your clients can be classified to different groups based on these criteria. You can identify the most valuable RFM segment by comparing the amount of purchased products and see who has not bought anything lately.
Top 5 SMS Marketing Campaigns
Marketers have conducted Mobile geofencing in 260 KFC restaurants from 44 cities of Russia in case to raise sales in food chain KFC. Potential audience was achieved by specialists through location-based service geotargeting.
Around each restaurant within a radius from 500m up to 5 km people accessed the Internet through smartphones, tablets or desktops. Potential customers saw clickable banner ad, allowed to get coupon of special offer in particular restaurant.
People received promotions with code and address of the nearest restaurant as a part of SMS marketing.
What should you do if you are in junk mail folder?
Firstly, it is necessary to calm down. Take your time and do not call or write to mail services. You can get a complain from your addressee about spam, caused by his individual mail filter. It happens, when the recipient has sent similar junk mails before.
Send the same mail to your address without any filters to be sure that everything is ok. Certainly, tha mail companies should be the same.
English